New York City is known as the city that never sleeps. It’s one of the more alluring qualities about the Big Apple, one that brings tourists in droves year-round.

Your business website doesn’t sleep either. It’s your 24-hour salesperson in this ever-digital world, a beacon calling out to potential customers in the bustling streets of cyberspace, in the competitive county that is your industry. Just like a well-designed physical store, a website should be inviting, efficient, and memorable. But what gets it there?

What will this rebound entail? What can small businesses do to not just survive, but thrive? Let’s dive into the nooks, crannies, and massive mysteries facing the future of small businesses.